Price pressure, growth pressure, pressure to innovate: PackSynergy is the answer to the challenges confronting the European mid-market packaging industry. Click here to learn how you can grow internationally but still preserve your identity.
The markets in the packaging industry are getting tougher all the time. Apart from price pressure, there is also a growing pressure to innovate. In order to stay fit for the future in the competitive global arena, mid-market companies must woo their customers with ingenious and innovative solutions. The challenge facing family businesses – being forced to play on the same stage as the big players in many areas – is one currently shared by a large section of the industry.
Well-connected family businesses have a few important advantages over any international corporation: their regional standing coupled with their knowledge of the local market and what customers there are seeking. What they sometimes lack is the ability to perform consistently outside their home country, a portfolio whose appeal extends beyond regional borders and a steady stream of innovative new products – all at a very attractive price, of course.
The answer to the challenges of today’s markets is an international alliance of strong companies in an effective association. PackSynergy members develop and optimise their individual strengths in a network and gain access to the differentiated market and product solutions they so urgently need for international growth.
Honest feedback from business leaders who are not simultaneously local competitors is an invaluable asset. Questions linked to future prospects, innovative solutions or sales and marketing strategies are candidly debated by the members of the PackSynergy network. No-one is left to sort out their problems alone. There’s always someone else somewhere who is battling with a similar challenge – or who has mastered a similar challenge in the past and is willing to provide support and advice. In the opposite direction, every member contributes new input, new approaches and new experiences, with benefits for everyone.
Our members roots are national roots but their mindset is international. That’s why PackSynergy is a European company through and through. To us, this creative international mix of cooperation and interaction across regional and country borders is one of the network’s central advantages. Yet diversity is not a synonym for blurred identities. Our members are proud of where they come from – but they nevertheless feel European at heart. No-one is forced to give up their corporate identity. No-one is forced to give up their national identity. It’s this that defines PackSynergy as a truly European network with strong roots in many different countries.
By becoming a member of Europe’s leading packaging network, you enjoy tangible benefits. You gain access to a strong European brand. You participate actively in a fruitful exchange of knowledge among industry professionals. And you profit directly from the strategic group purchasing terms negotiated by the association. PackSynergy pools individual strengths, presents a strong, joint face to the outside world and secures purchasing advantages for all members throughout Europe.
Specific, tried and tested, successful – benefits you too could enjoy!
ACCESS TO
KNOWLEDGE & BEST PRACTICES.
From supplier catalogue through key competences to best practices, we employ internal communication platforms to speed up and simplify the exchange of knowledge. For us, knowledge management is not simply a good intention but an integral aspect of our day-to-day business and a pillar of our success.
ACCESS TO
ATTRACTIVE PRODUCTS.
As Europe’s leading packaging network, we have an established private label and can stand our ground against suppliers with the strength of the entire group behind us. That way, we secure competitive advantages for our members and help our suppliers gain access to new markets. Success becomes our common goal.
Our European partners are individual and flexible, and they operate in different local markets. Nevertheless we share – and are united by – several important attributes. A commitment to shaping the future together with partners who meet each other at eye level and share similar requirements, issues and experiences forms the basis for our network’s effectiveness.
Our member companies make a conscious, strategic decision to join the network – PackSynergy is a matter for the boss. Strong commitment is a given for our partners; they are proud to be a part of the PackSynergy family. They employ the PackSynergy brand in communications alongside their existing corporate brands.
Our actions are guided by a set of values which are binding for all of us: authenticity & integrity, trust & partnership, professionalism & experience. These values shape our interaction both with one another and with our group suppliers and customers. That’s why compatibility with our values is paramount – especially when it comes to assessing potential new members.
